Website Worksheet - Buchanan Drive Digital

What Are We Doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Business Need # 1*
Business Need # 2*
Business Need # 3*
Business Need # 4
Business Need # 5
Is there anything about your current site that serves the business well and if so, why?
You can leave this blank if this is your first website!
Tell us a bit more about your requirements
e.g. how many pages, staff profiles, portfolio items etc. The more information you can give here, the more accurate we can make your proposal. e.g. 15 pages including home, about, news, projects, events, privacy and cookie policies, contact form, staff profiles and a blog.
Extra Features
Please let us know if you have any specific features you would like on your new website. e.g. eCommerce, Member login area, protected downloads, upload facility, user commenting, Social Media feed.

Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?*
What are the top 5 reasons your ideal customer will visit your website?*
EG: research product information, get contact details, ask questions about services, pricing etc..
1. 2. 3. 4. 5.
How do you want people to feel when they interact with your brand? Safe and secure, part of an exclusive group, well informed?*

The competition
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂*
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?*
Are the any other websites in particular that you like the design of? Why?*

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.*
Anything else?
Use this section to let us know if you have specific requirements for an online shop, user area or dynamic content.

Project Budget & Timeline
What budget have you allocated for this project?*
It's crucial that you're open and transparent when it comes to your website budget. As with any investment in your business, the amount you spend is proportional to the quality and quantity of your return.
When do you need to have your website live*
We'll do our very best to fit within your timescales, but it's often a good idea to take the time and do the job well. Also, it's good to remember the following rule of thumb: Great, quick and cheap - choose any two and forfeit the third!
Privacy*
- By using this form you agree with the storage and handling of your data by this website. *
Email
This field is for validation purposes and should be left unchanged.

Business Snapshot