EEMA approached Buchanan Drive via Graven, which provided the branding and a bespoke website design template. The brief was to take an existing membership and information site and translate it into new platform, which would be easier to manage from a content management point of view. The existing site had a number of features which would need to be re-created on the new site. The site would also have an integrated events calendar, allowing delegates to register for events and conferences via an online form.

A Twitter feed was to be embedded on the front page and a membership sign-up form was to be provided showing a number of different pricing levels.

Profiles would be required for board members and the executive board and the site was to be responsive and optimised for search engines.