Having already worked and completed the Vertical Records website, Buchanan Drive were asked to design and develop a new website for Karen Matheson, vocalist with the Celtic super-group Capercaillie.

‘Urram’ Karen’s new solo album was being released on Vertical Records and the key requirement was that the new site should provide a solid foundation for the launch of the new album and that visitors to the site should see a short full-screen promotional video as an introduction as a taster for the new record.

The Approach

We were able to create a full-screen video background for the first page of the new WordPress website and built a simple navigation structure leading the visitor through the story of the new album, a biography page, media including images and embedded videos and a list of live dates linked to Karen’s bandsintown profile. We also made sure there were clear links to the Vertical Records website in order to allow the visitor an opportunity to purchase the new album.

In addition to the website, Buchanan Drive setup a new Facebook Page for Karen.

The Result

The end result is that Karen now has an updated website for the promotion of her solo career. It’s easy to manage and integrates well with bandsintown, providing landing pages for any on-going promotional campaigns.