Buchanan Drive and Red Torpedo have worked together for a number of years on a variety of different website platforms. Having moved over to the Amazon Webstore platform in as recently as 2013, we were all surprised to hear Amazon were withdrawing this service to concentrate on their very successful Amazon Marketplace platform. Whilst Red Torpedo also offered their products for sale on the Amazon Marketplace ( amazon.co.uk ), a service setup by Buchanan Drive in parallel with the main Amazon Webstore, a new home was required for shop.redtorpedo.com

Given that Red Torpedo had only recently moved to the Amazon Webstore platform, the new solution would have have a quick turnaround and be cost-effective given that it was essentially a new website all over again!

The Approach

The decision was made to move the Red Torpedo store to the Shopify eCommerce platform, which would work alongside the existing Amazon Marketplace solution. Shopify is an excellent platform for selling online and provided us with everything we needed to get the project off the ground and running within a short space of time.

The Result

We launched the Shopify store in November 2015 and instantly noticed a significant uplift in sales. Using the available statistics on Shopify, we could see that the increase was mainly down to the new store functioning so well on mobile and tablet devices whereas the older Amazon webstore did not have a mobile responsive checkout and potential sales were being lost as a result. Red Torpedo are delighted with their new webstore and the ease of use from both the customer and warehouse / fulfilment perspective.

Partner Info

All lifestyle photography and the Red Torpedo Corporate identity were produced and created by Atalanta. Holbi.co.uk provided the integration services between Shopify / Amazon Marketplace and Sage Line 50.